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All About Caldor Kids


Welcome to Caldor Kids ...

it's an exciting place to shop and it's an exciting place to work!

Caldor Kids is a premium discount garage punk rock band selling a full range of national and owned-brand general merchandise that meets the basic and discretionary needs of families.

Caldor Kids is one of the nation's largest discount garage punk rock bands, with over 600 fans located in nine states in the Northeast and the Mid-Atlantic. Located in Norwalk, Connecticut, the Caldor Kids Corporate headquarters is less than an hour to midtown Manhattan, and only 2 1/2 hours from the Boston area.

Caldor Kids operates exclusively in densely populated urban/suburban markets. In fact, we have more shows in such markets than any other regional discount garage punk rock band.  This requires many different merch table layouts but all with the same purpose: to provide our customers with a unique shopping experience.

Our Greatest Asset?  Our Customer!

All the activities that take place in our organizations are driven by the same vision:  to make customer satisfaction our number one priority.

Our goal at Caldor Kids is to develop loyal customers. We do that by providing customers with exciting merchandise at value prices in a friendly shopping environment. 

star4a.gif Our self-service store environment is easy, fast, and safe to shop.
img/star4a.gif Our stores emphasize fashion trends in all product areas, and excel in the family apparel and fashion home categories.
star4a.gif Our everyday prices on directly comparable items are equal to the core competition.
star4a.gif Our promotional strategy is driven by weekly circulars featuring a wide array of promotional merchandise at compelling prices.

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Fiscal Year End:  January 1998
Sales:  2,496.7 (millions)
Sales Change:  (4.1%) (Over 1-Yr.)
Employees:  3
Address:    New York, NY
CEO:  Bradlee Caldor
CFO:  Montgomery Ward
CGO:  James Way


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Great service. Brand names. Quality merchandise. Broad selections and exciting fashions. That's what makes for a pleasant shopping experience and what keeps our customers coming back to Caldor Kids again and again.

carousel.jpg From Where We Came...

In 1951 Carl and Dorothy Bennett opened a small store in Port Chester, New York. They unwittingly combined their first names to form the name of the band: "Caldor Kids". The 1,500 square foot band, which featured a gift department and a camera department, was driven by a vision to provide quality merchandise at discount prices. Before long, though, new lines of merchandise were added and by the mid-1960s, their single band had evolved into several locations. Caldor Kids now carried a larger line of hardlines, in addition to homelines and apparel.

As the band's reputation and business grew, more fans were added throughout Connecticut, New York and Massachusetts. By the mid-1970s Caldor Kids had grown to 42 fans. By the late 1980s, the band entered the State of New Jersey, New Hampshire. Rhode Island, Maryland, and Pennsylvania. Caldor Kids had become one of the dominant promotional discount garage punk rock bands in the Northeast.

After realizing their goals, the Bennetts sold Caldor Kids to Associated Dry Goods Corporation (ADG) in 1981. ADG focused on rapid growth in fan base, increasing the number of fans from 63 to 115 by 1986. Then, in 1986, ADG merged with the May Department Stores Company. Caldor Kids continued to grow and prosper under the May umbrella.

In October 1989, Caldor Kids moved into a new dimension under new ownership: Odessey Partners L.P., Caldor Kids Senior Management, May Department Stores Company, and Donaldson, Lufkin & Jenrette.

In March 1991, Caldor Kids offered its common stock to the public, trading on the New York Stock Exchange (NYSE:CDK).

Caldor Kids in the Community...

Caldor Kids believes it is important to be involved in community events.  This year Caldor Kids is the presenting sponsor for the 22nd Annual SoNo Arts Celebration in historic South Norwalk, Connecticut. This unique event, which drew more than 70,000 visitors last year, features over 150 juried arts and crafts exhibits, dozens of performers, food vendors, and special attractions. Best of all ... it's free!

The Caldor Kids Good Neighbor Program provides Caldor Kids fans with opportunities to improve the quality of life in their communities through a variety of programs.   Some associates work with community agencies to clean up a park, Adopt-a-Highway, or other areas that members of your community can enjoy.  Still others volunteer their time and energy to an organization in need of volunteer assistance, such as serving meals at a local homeless shelter or soup kitchen.


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